PRODUCT CATALOG
Product and collection catalogues.
CATALOGUE DESIGN THAT MAKES YOU WANT TO TURN THE PAGE
We create catalogues, presentation brochures and product books that showcase your range, explain your products and help customers choose.
DISCUSS YOUR CATALOGUEA CATALOGUE SHOULD DO MORE THAN SHOW PRODUCTS
A good catalogue guides people through your products: it helps them navigate, compare items, understand the benefits and find the information they need.
We consider not just the visuals, but the structure, rhythm of the pages, typography and presentation of content.
- 01Structure
- 02Navigation
- 03Product focus
- 04Specifications
- 05CTA / contacts
WHAT WE DESIGN
CORPORATE CATALOG
Company, service and solution catalogues.
LOOKBOOK
An image-led presentation of a collection or product.
SALES BROCHURE
Catalogues and brochures for sales teams, exhibitions and presentations.
EXPLORE OUR CATALOGUES
OCEAN FISH
Monthly promotional catalogue
The brief
Ocean Fish regularly publishes promotional product catalogues. Instead of a standard brochure listing products and prices, we proposed a complete advertising piece that invites closer attention and draws people to the offers.
Our approach
Backstage developed the concept, structure and visual approach: bold product presentation, composition, typography and an overall idea for each issue. The format worked so well that the one-off project became monthly catalogue production for Ocean Fish, with Backstage taking over this work from the client’s in-house design department. The catalogues also attracted attention outside the company, with other businesses asking who created their concept and design.
- MONTHLY
- 12 PAGES ON AVERAGE
- PROMO CATALOG
Drag the page edge or use the arrowsSwipe or use the arrows
ESTER
Sales Catalog / Company Profile
The brief
ESTER needed a tool for sales managers that would do more than list services: it had to convincingly answer a prospective customer’s central question, “Why ESTER?” The catalogue also had to be created within a tight seven-day deadline.
Our approach
Together with the client, we shaped the company information into a clear sales presentation: the product, benefits of scent marketing, ESTER’s approach and reasons to choose the company as a supplier. Backstage developed the concept, structure and design, then refined the content with the client. Today ESTER’s managers use the catalogue in sales and meetings with prospective customers.
- TIGHT DEADLINE: 7 DAYS
- 12 PAGES
- SALES TOOL
DIVANI
Product Catalog / Lookbook
The brief
Divani needed a product catalogue for an exhibition that would present the range while matching the brand’s visual standards. A conventional product catalogue would have felt too utilitarian.
Our approach
We created a catalogue at the intersection of a product catalogue and a fashion magazine. Large images, expressive typography, composition and an editorial approach turned a product list into a brand statement. It was developed specifically for the exhibition where the client presented its products to potential buyers and partners.
- FOR AN EXHIBITION
- 17 PAGES
- PRODUCT / IMAGE
FASTOIL
Investor Presentation / Company Profile
The brief
FASTOIL was launching a motor-oil express-change concept that was new to the market and needed a presentation for potential investors. The brief was to explain the business model and its advantages clearly and quickly, and show how future service points would look in real locations.
Our approach
We developed the structure and design of a presentation that explains the FASTOIL concept and the logic of the new service format step by step. As no completed sites existed at the time, Backstage also created visualisations of future FASTOIL service points in real locations. This gave investors a tangible picture of the future business rather than an abstract idea. The presentation was adapted for convenient digital viewing.
- FOR INVESTORS
- 14 PAGES
- COMPANY PROFILE
DMZ / SAMPO
Real Estate Presentation
The brief
The new large-scale Sampo development needed a presentation that would do more than list project specifications: it had to communicate its quality, architecture and benefits to potential buyers and partners. The source materials included renders and technical floor plans, but the visual presentation of those plans did not match the project’s standards.
Our approach
We created a complete presentation of the development, shaping the structure, project benefits, use of renders and visual system across all pages. We also redrew the floor plans, turning technical AutoCAD drawings into clear, polished visuals that fit naturally into a premium presentation. Alongside the main desktop/PDF version, Backstage proposed a separate mobile presentation, recognising that many people view this material on smartphones. The result was two versions: one for large screens and one for mobile viewing.
- REAL ESTATE
- 33 DESKTOP PAGES / 30 MOBILE PAGES
- DESKTOP + MOBILE
WHAT’S INCLUDED
- 01
STRUCTURE
We help organise information and define the catalogue’s flow.
- 02
VISUAL CONCEPT
We define the style, grid, typography and presentation principles.
- 03
PAGE DESIGN
We design the cover and interior spreads.
- 04
CONTENT LAYOUT
We lay out text, images, specifications and tables.
- 05
FINAL PREPARATION
We deliver the finished catalogue in the agreed format for digital use or subsequent printing.
ONE DESIGN. MULTIPLE FORMATS.
A catalogue for digital and print — wherever your customers need it.
- To send to customers as a PDF
- For your website
- For presentations
- For print
- For exhibitions and sales teams
CATALOGUE DESIGN PRICING
From 1,700 MDL
The final price is determined after the brief and an assessment of the project scope.
The price depends on:
- number of pages
- structural complexity
- number of products
- volume of tables and specifications
- image editing requirements
- number of language versions
YOUR CATALOGUE CAN SELL BEFORE THE SALES CONVERSATION
Tell us about your product and page count, and we’ll suggest a format and visual direction.
+373 60 684 486contact@backstage.mdCATALOGUE DESIGN FAQ
The cost depends on page count, structure, content volume and number of language versions. After the brief, we calculate a price for your specific project.
We usually need text, photographs, product specifications, your logo and brand materials. If the structure is not ready, we can help develop it.
Yes. Once the main version is approved, the catalogue can be adapted into additional languages.
No. We create catalogues for print and digital: PDFs, websites, customer communications and presentations.
Yes. We can redesign an existing catalogue, retain its structure or completely rebuild its visual system.
Yes. Backstage works with companies worldwide, and the entire catalogue design process can take place remotely.