More than a rulebook: a practical tool that helps the team create materials faster while keeping the brand recognisable across every channel.
Choose your package
Guideline
28 000 MDL
Guideline is a compact guide to using your brand. It helps maintain a consistent style across every touchpoint, from social media to printed materials. Without it, even a good logo can quickly get lost in inconsistent use.
Logo and its versions
Logo presentation
Brand colour system
Typography system
Basic composition rules
Visualisation of 4 branded items of your choice
Brandbook
60 000 MDL
Brandbook is a complete brand system. It defines not only the visuals but also the logic, character and principles that guide how the brand lives across all channels. It is a tool for scaling a business without losing its identity.
Brand foundation: description, idea, character and visual positioning
Logo: primary and alternative versions
All itemsCollapse list
Logo: clear space and minimum sizes
Logo: placement rules
Logo: examples of incorrect use
Colour system: primary, secondary and accent colours
Colour system: HEX / RGB / CMYK codes
Colour system: combination principles
Typography system: primary and secondary fonts
Graphic elements: patterns and brand elements
Graphic elements: decorative elements, lines and backgrounds
Photography style: mood and the brand’s visual language
Photography style: examples of suitable and unsuitable imagery
Application examples: social media
Application examples: packaging
Application examples: printed materials
Application examples: outdoor advertising
Application examples: presentations and digital media
From brief to system
We explore the product, audience, objectives and market context.
We analyse competitors and define the brand's visual territory.
We create directions, explain the rationale and choose the strongest solution.
We develop the concept across all required applications and prepare the materials.
01
Briefing
We explore the product, audience, objectives and market context.
02
Research
We analyse competitors and define the brand's visual territory.
03
Concept
We create directions, explain the rationale and choose the strongest solution.
04
System
We develop the concept across all required applications and prepare the materials.
Let’s create a strong identity
Leave your contact details: we'll discuss the task and timing, and suggest a suitable way to work together.
Frequently asked questions about design and branding
The cost depends on the scope: a logo, a complete visual identity, a brandbook, packaging design or full brand development. After the brief, we define the scope of work and prepare a tailored proposal.
We study the brand, its audience, competitors and positioning, then develop several visual directions. In its standard process, Backstage proposes 3 logo options, from which one direction is selected for further refinement.
A logo is one element of a brand. A brandbook defines a complete visual system: logo usage rules, colours, typography, graphic elements, design principles and examples of the identity in use. This helps the brand look consistent across all communication channels.
Yes. We can update an existing logo and identity while retaining recognisable brand elements, or carry out a full rebrand if the current visual system no longer fits the business’s positioning and goals.
Yes. Backstage designs packaging with the brand identity, product category, target audience and the product’s appearance on the shelf and in digital communication in mind. Where needed, the design is adapted to multiple formats and SKUs.
Yes. We create ad creatives for Meta Ads, Google Ads, social media, digital campaigns and other advertising formats. If the brand already has a visual identity, we work within it.
You do not necessarily need to build the brand from scratch. We can develop a visual system around the existing logo: choose a colour palette, typography, graphic elements and design rules, then bring them together in a guideline or brandbook.
Yes. Backstage is based in Chișinău and works with companies worldwide. Logo, identity, brandbook, advertising material and packaging design can all be handled entirely remotely.
Look beyond the appearance of the work to the approach: does the agency study the brand’s positioning and audience, create coherent visual systems and show real projects? A good identity should work not just in a presentation, but also on the website, social media, advertising, packaging and other brand touchpoints.