Commercial keyword research
We identified searches made by people already looking for a rental car, rather than simply researching the topic.
RENTO
SEO for car rentals
A new website with no search history. In the first few months, we brought priority commercial queries into the top results, then continued building and maintaining rankings in one of the most competitive niches.
TOP 1–5for key commercial queries
26.6Kclicks from Google
741Ksearch impressions
51%of confirmed form enquiries come from Organic Search
Organic Search’s share of confirmed form enquiries over the last 28 days.
A new website with no SEO history
When we started working with Rento, the website was a new SEO project: no established search history, stable rankings or substantial number of indexed pages.
The goal was not to target obscure, low-volume queries. The client needed traffic from the most commercially valuable searches in the niche:
- chirie auto
- chirie auto chisinau
- chirie auto aeroport
- аренда авто
- прокат авто
- car rent
Those results were already occupied by established companies with strong domains and ongoing SEO support.
One prominent competitor has been on the market since 2010. We had to build the new project’s search visibility almost from scratch.
A niche where top rankings are hard-earned
Car rental in Chișinău is a niche where competitors constantly invest in SEO, their pages and backlink profiles. Rankings can therefore change significantly even over a short period.
Rento’s first results came relatively quickly. The harder work followed: maintaining rankings and continuing to grow.
New pages could climb and then drop back. We monitored CTR, rankings and changes in search results, refined the pages and continued strengthening the website.
Here, SEO cannot be done once and forgotten.
We focused on searches that bring customers
Our goal was not to collect as many unrelated queries as possible. We focused on commercial keywords in Russian, Romanian and English: car rental, rentals in Chișinău, the airport and related high-intent searches. Work then progressed across several areas at once.
Page optimisation
We refined pages to match search demand, improve query relevance and strengthen the website’s presentation in search results.
Indexing and rankings
We monitored page indexing, query performance and ranking changes.
CTR and search snippets
We tracked how users responded to Rento in Google results and adjusted how pages were presented.
Backlink profile
We gradually developed external signals and domain authority.
Ongoing support
Work did not stop after the initial optimisation. Rento continues to receive SEO support from Backstage today.
SEO that delivers steady search traffic
26 600+clicks from Google
741 000+search impressions
14 762clicks from Moldova
518 428impressions in Moldova
Google Search Console data from May 2025, when tracking was connected, through September 2026.
Rento now ranks among the top results for high-intent commercial searches
Rankings were checked in Google’s incognito mode when this case study was prepared.
АРЕНДА АВТО
TOP 1АРЕНДА АВТО КИШИНЁВ
TOP 1АРЕНДА АВТО АЭРОПОРТ
TOP 1ПРОКАТ АВТО АЭРОПОРТ
TOP 1ПРОКАТ АВТО
TOP 2ПРОКАТ АВТО КИШИНЁВ
TOP 2CHIRIE AUTO AEROPORT
TOP 2CHIRIE AUTO
TOP 3CAR RENT
TOP 3CHIRIE AUTO CHISINAU
TOP 4CAR RENT AIRPORT
TOP 1CAR RENT AIRPORT CHISINAU
TOP 5Rankings were recorded when this case study was prepared and may vary with user location, search personalisation, competition and Google updates.
Strong rankings turned into real traffic
CHIRIE AUTO CHISINAU
- Clicks
- 2 244
- Impressions
- 65 680
- Average position
- 7.8
АРЕНДА АВТО КИШИНЁВ
- Clicks
- 2 166
- Impressions
- 20 182
- Average position
- 3.7
CHIRIE AUTO
- Clicks
- 1 019
- Impressions
- 19 170
- Average position
- 5.5
ПРОКАТ АВТО КИШИНЁВ
- Clicks
- 676
- Impressions
- 7 983
- Average position
- 5.2
Google Search Console data from May 2025, when tracking was connected, through September 2026. Search Console’s average position across the full selected period. This is not the current search ranking.
A new SEO project competing with long-established websites
Rento was not competing against new websites. These results include car rental companies with over a decade on the market and years of accumulated search authority.
Even so, Rento moved ahead of such projects for some priority commercial searches and established a place among Google’s leading results.
This is particularly meaningful for a new SEO project that started without an established search history.
SEO already brings more than half of form enquiries
51%
of confirmed form enquiries over the last 28 days came from Organic Search
Organic Search · 51%Other channels · 49%
The calculation uses visits to the thank-you page after a successful form submission, rather than simple button clicks.
SEO became one of the main channels
For us, the main result is not that an individual query once reached first place.
What matters is that organic search became a channel that consistently brings people with an existing need to the website.
A user searches for a rental car, sees Rento among the top results, visits the website and sends an enquiry.
That is why we do SEO.
The top is not the finish line
In competitive search results, reaching a position does not mean the work is done.
Competitors update their websites, improve pages and keep building links. Google changes its algorithms, while user demand evolves with the market.
That is why Rento remains on ongoing SEO support with Backstage. We continue monitoring rankings, search demand and opportunities for further growth.
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