OCEAN FISH.
A commercial in 15 working days
Full-cycle production for Ocean Fish: from the concept and test shoot to the final commercial frame.
working days from idea to finished commercial
production stages
people on the production team
of scenes approved before the main shoot
Six stages. One finished commercial.
- 01
Concept
We developed the commercial concept: the story, character actions and visual direction.
- 02
Draft
We held one test shoot to check the script, character actions and scene structure.
- 03
Approval
Before the main shoot, the client approved all scenes, key actions, visual treatment and the commercial’s structure.
- 04
Pre-production
We cast and prepared the two lead performers and the extras, assembled the crew and prepared the production.
- 05
Production
The set brought together a director, DOP, lighting designer, lighting technicians, makeup artist and production crew. more than ten people.
- 06
Post-production
We edited the footage, worked on sound and sound design, and completed color grading, clean-up, graphics and finishing.
Two leads, extras and one test shoot
Behind the scenes of Ocean Fish
Camera, lighting, makeup and working with the cast. more than ten specialists came together on set to bring the approved story to life.
From the original frame to the final image
Color grading sets the mood, while visual effects complete the scene. Move the divider to compare the original image with the finished treatment.
The final version includes more than color changes: snow, lighting effects and retouching were added. The performers’ positions differ slightly between the two supplied frames.
The commercial on screen. Caviar on the table.
In 15 working days, we created a full-scale Ocean Fish commercial for TV and YouTube. We handled the entire production cycle: from concept and script to filming, editing, sound and visual effects.
But the story did not end with the final frame. The commercial helped Ocean Fish sell a record quantity of caviar, turning beautiful advertising into business results.
